KKBOX

Company Overview

About KKBOX

KKBOX is a leading cloud-based music service provider in Asia. Based in Taiwan, KKBOX is the market-dominant unlimited, on-demand music subscription service provider in both Taiwan and Hong Kong where over 90% of hit Chinese music songs are created. By building a tight relationship with the local community of music artists, publishers and users, KKBOX hosts the largest Chinese music library in the world with 2 million tracks from over 500 local and international music labels. With membership approaching 8 million users, KKBOX is used by over 30% of all Internet users in Taiwan. In December, 2010 Japan’s telecom giant KDDI group acquired majority share of KKBOX’s outstanding stocks. In March, 2011 KKBOX accepted investment from HTC, the global leader in Smartphone innovation and design. With its advanced product technology and strategic equity partnerships, KKBOX is aggressively expanding to Japan and other Asian markets.

The KKBOX Service and Supported Platforms

KKBOX is a fully integrated online music service that provides the rich experience of multi-device music player combined with the convenience of a cloud-based music delivery. KKBOX is available on all major consumer device platforms such as desktop/notebook computers (Mac/Windows), smart phones (iOS, Android, Windows Phone), Internet radios and IPTV. Furthermore, KKBOX’s multi-platform cloud music delivery platform manages the entire music library in the cloud coupled with an advanced billing and royalty reporting engine which allows the Company to accommodate new delivery platforms easily.

Business Model

KKBOX offers two membership types: a free service and a premium membership service. The free membership provides an online music magazine and access to its entire music database for preview and limited number of streams per day through KKBOX client software. The premium membership provides unlimited, full song streaming and caching to multiple devices for US $5 per month. KKBOX is a profitable company and has strong strategic partnership in marketing and user billing with major telecom carriers in the region.

KKBOX in Japan

KKBOX has launched its mobile cloud music platform on June 15th, 2011 with Japan's telecom giant, KDDI, in collaboration with RecoChoku, Japan's largest music contents provider. By utilizing KKBOX's cloud music platform and service operation infrastructure, KDDI launched “LISMO unlimited”, the first on-demand, unlimited music streaming service on its Android-based smart phones.