KKBOX

Company Overview

KKBOX is the leading provider of digital music subscription services in the Asia region, featuring over 10 million music tracks from over 500 major and local music labels and publishers. It also hosts the largest Chinese music library in the world. KKBOX offers unlimited and on-demand music; with a single monthly subscription fee, subscribers can stream music online and cache songs on their PCs and smartphones for offline access. The service is available in Taiwan, Hong Kong, Singapore and Malaysia, where most of the region's pop-music stars and hit songs are produced and marketed.

The vision of KKBOX is to bring people together around their shared passion for music in a way that is affordable, accessible and enjoyable. It is committed to becoming the leading music platform for bringing people together and closer to their favorite artists and music. The service covers an online music library and a print music magazine, offering a rich collection of editorials, exclusive artist interviews, entertainment news and community features to attract and keep users attached to the service. With its music charts and annual Digital Music Awards, KKBOX has become the most influential benchmark for pop music in the Greater China region.

KKBOX initially launched in Taiwan in 2004, and the expansion to Hong Kong in 2009 has resulted in steadily increasing subscriptions. With this success, in December 2010, Japan’s telecoms giant, KDDI Group, acquired a majority share of KKBOX’s outstanding stocks; in March 2011 KKBOX accepted investment from HTC, the global leader in smartphone innovation and design. With its advanced product technology and strategic equity partnerships, KKBOX is aggressively expanding to Japan and other Asian markets.